Christmas Destroyed My Online Business

Full disclosure:  Christmas didn’t exactly destroy my online business forever, but it certainly wreaked havoc on any sales from our website at Christmas. (I didn’t even sell one download of our adorable “Johnny Rock’s Christmas” software matching game.  Why?  because I got caught up in stupid Emerson’s quote once again:  “Rings and jewels are not gifts, but apologies for gifts.  The only true gift is a gift of thyself to others.”  (I even wrote a whole essay on perils of  embracing this quote.)

I do applaud my successful sisters who own profitible small online businesses and make enough money to hire help during the “happy” holiday season.  That subset of women, however, doesn’t include me! 

Personally, I am TOTALLY grateful that Christmas and ALL the holidays are over what with the gift-buying and guests coming, and the cleaning – ohh such cleaning. Of course a woman in business is still a woman who, unless she is Michelle Obama or a “Madame Secretary” type has to make memories for the family the home-made way. So we dolly1set aside our blogging and our tweeting. We suspend sending out our Constant Contact lovely emails to customers to vacuum the floor and clear off our desktop while rushing to bake and then pack Grandma’s recipedollyCloseup for Pecan Fingers to send back East or West or wherever.  This year, I decided to resurrect a little home-made dolly I had made for my daughter some 30 years ago!  I sewed back the arms and legs that had since fallen off and updated her little doll outfit so that my now adult daughter would have a warm and wonderful feeling at Christmas. Isn’t she just adorable?  It WAS worth it! Sometimes business just has to wait! 
So who cares that I didn’t blog, write the essay I wanted about our software, didn’t tweet, and didn’t promote my children’s book,  “Lucky, the Left Pawed Puppy”?  I spent two weeks doing things I used to do when I was working merely 8 to 5 and I feel renewed and re-energized to begin all over again in the New Year.  Sometimes, a break is just what we need!   


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